*** Source: Who's who in the Pacific Southwest: a compilation of authentic biographical sketches of citizens of Southern California and Arizona. Los Angeles: Times-Mirror Print. & Binding House, 1913, 406 pgs. *** ---page 1--- "Who's Who in the Pacific Southwest" PREFACE This work is submitted to the public with confidence in its usefulness and value, and without a misgiving as to its hearty reception. Preparing and editing the volume have required several months of painstaking labor by a large force of experts, and the publishers do not hesitate to say that they are gratified with the result, since this publication stands without any counterpart in West Coast literature. The book is modeled after the standard of all works of this character, "WHO'S WHO," published in England. All eulogistic matter has been omitted; only a bare statement of facts has been made, in each case, in con- formity with "WHO'S WHO" style. No other style is permissible in a work in which all sketches are prepared from data furnished by the subjects them- selves. In conforming strictly to this idea the publishers feel that they have achieved a work of character and dignity. Every art, profession and industry is represented in the brief life- sketches of their exponents; and in these pages will be found more complete data respecting a greater number of residents of the Pacific Southwest than ever was compiled before. The purpose has been to gather these little life histories of people who have contributed to the making of the great Pacific Southwest into a volume accessible to all. It contains approximately 4,000 sketches of representative people in every reputable walk of life, and will be of recognized value to every one who keeps abreast of the times and is interested in what those with whom he deals have done and are doing. This work is entirely different from the ordinary biographical publica- tion, inasmuch as no space has been sold. All sketches are unpaid for and printed with the sole object of giving the public a representative work, in which the sale of space was not the object, on the same plan as encyclopedias and other standard works of reference. It is obvious that such a book, to be of value to the diversified interests to which it appeals, must be as accurate as conscientious work can make it. Absolute reliability has been the great aim of the publication, and the long service of the publishers to the public is its best guarantee. *** end ***