San Mateo County History - Millbrae Highlands Brochure, circa 1939

Millbrae Highlands
Brochure
circa 1939

(Thank you to Mel Schuldt for rescuing this
brochure from the trash bin and sharing it with us!)

Your Place in the Sunshine MILLBRAE HIGHLANDS Homes on Rolling Hills	LESS THAN 25 MINUTES takes you OUT OF THE FOG INTO THE ALL-YEAR SUNSHINE

MILLBRAE HIGHLANDS CO. Office on Main State Highway Millbrae, Calif. Millbrae 470 NIELS SCHULTZ, Owner & Developer

A GRAPHIC ILLUSTRATION OF THE SUCCESS AND GROWTH OF
BEAUTIFUL MILLBRAE HIGHLANDS

1929 To the right an aerial photo of a portion of Millbrae Highlands in 1929 (the first depression year). Most of the streets were just outlined and only a few paved; as yet no trees planted. Building activity just well started.	(click on picture for a larger view)
* * * Building and Development Never Stopped in Millbrae Highlands Which Made Most of This Growth During Depression Years. It Has Always Maintained Its Lead Among Bay Region Developments * * *
1937 And contrast the picture at the left--taken in 1937--with the one above, covering not only the same area but extending to Ashton Avenue, a couple of blocks beyond. This shows a remarkable growth--well-paved, tree-lined streets; a complete shopping district; hundreds of new homes built on the rolling hills, with lovely gardens, uniform set backs, and well kept lawns. Many buildings have been added since this photo was taken.	(click on picture for a larger view)

PAST PERFORMANCE IS YOUR GUARANTEE FOR THE FUTURE
280 DAYS OF SUNSHINE EVERY YEAR

WHERE HOME LIFE IS HAPPIER. . and outdoor Living a FINE ART

A TYPICAL MILLBRAE HIGHLANDS STREET SCENE

Just a Few of Many Reasons for the Outstanding Success of Millbrae Highlands,
and Why So Many Buyers From All Parts of the Bay Area Choose
This Community in Preference to All Others.

1. SCHOOLS: Two modern grammar schools, one built in 1939 at a cost of $236,000,000, with a play field adjoining. Free transportation to High Schools. But a few miles away to Junior College. Stanford and several other universities within community distance.

2. GREATEST DOLLAR VALUE: In Millbrae Highlands you get a greater dollar value in homes and homesites than in any other similarly well located and restricted community. Here, on rollng hlls, you pay no more for well-located view property (and sometimes less) than for low, flat ground elsewhere.

3. CLIMATE: BEAUTIFUL MILLBRAE HIGHLANDS, but a short distance south of San Francisco, yet sheltered from the ocean fogs, enjoys an average of 280 sunny days per year. Not too hot in summer. Mild in winter.

4. TAXES: Low taxes have always been a favorable factor in the growth of Millbrae Highlands. Draw your own comparison with taxes elsewhere.

5. FINANCING: Because of its preferred standing, proven over there past many years, unlimited financing at lowest rates is available to Millbrae Highlands' owners from all lending institutions.

6. STEADY GROWTH: Development of Millbrae Highlands has been steady and uninterrupted during depression years, not a boom-time flash. Telephones in Millbrae increased from 40 in 1928 to over 500 in 1938. In the same period business establishments increased from a half dozen to more than 50, giving Millbrae Highlands a compelte modern shopping district. PAST PERFORMANCE IS YOUR GUARANTEE FOR THE FUTURE.

7. ROLLING HILLS: Lying west of El Camino Real--like all other preferred Peninsula properties--it rises approximately 600 feet to the Skyline Boulevard, a distance of 1 1/2 miles. These lovely, gently rolling hills give each home an individual setting and unobstructed view.

8. TRANSPORTATION: Wide boulevards, busses, street cars, and 21 minutes by train take yo to BEAUTIFUL MILLBRAE HIGHLANDS AND SUNSHINE. Closest restricted residential development in San Francisco enjoying the all-year sunshine and freedom from fogs. Closer in traveling time than many of that city's outlying districts.

9. RESTRICTIONS: Consisting of 200 acres a potential city itself, with homes ranging in price from $6000 to $15,000 lovely Millbrae Highlands today reflects the advantage of careful restrictions, properly enforced.

10. SPORTS: FOR EVERY HOUR—OF EVERY GOLDEN DAY. Here in beautiful country and delightful climate, you may have horseback riding from several riding academies, hiking, cycling, golfing at the Millbrae Golf Club or at any of six others in close proximity; sun lazing, or other outdoor sports. Only a few minutes' drive takes you to cool ocean beaches and swimming. There is "everything under the sun" for entertainment and under the health-giving, stimulating rays of the Peninsula sunshine.

"The Californian"

"GOLDEN GATE EXPOSITION HOME"

Located high on rolling hills, it gives 7 out of its 8 rooms an unobstructed view over the Bay to the mountains beyond. Planned for fullest enjoyment of every advantage afforded by its site. One of its many special features is the recreation room opening to the garden and fitted with barbeque fireplace, bar, etc.

REALLY LIVE: Clear skies and sunny days contribute to the joy of living. Away from humdrum routine of city dwelling, away from city fog. If you seek active diversions, or genuine rest and relaxation, you will find it in beautiful Millbrae Highlands. Fertile soil and sunny days make gardening a pleasure. The surrouding country is rich in natural beauty.

David, son of Tony Lazzeri of Yankee baseball fame, and his friends enjoy the health giving rays of the sun, out of traffic hazards.

ONE OF SEVERAL ATTRACTIVE APARTMENT HOME UNITS

Modern apartments at reasonable rentals for those not yet ready to buy a home. Wide windows and balconies open to the all-year sunshine. Each a separate unit with its own entrance. Each with fireplace in living room; tile bath and shower; tile kitchen with gas range and electric refrigeration; steam heat; 1 or 2 bedrooms.

OUTDOOR LIVING IN MILLBRAE HIGHLANDS

Having meals served in an outdoor living room, or spending happy hours and lzaing in the sun, are some of the thrills of living in sunny Millbrae Highlands.

BEAUTIFUL MILLBRAE HIGHLANDS "Out of the Fog"